AVEDA PRODUCTS

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.” 

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At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continuallly strive to increase our use of naturally derived ingredients whenever possible. 

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Naturally Derived   We define naturally derived ingredients to be those for which more than

50% of the molecule comes from a plant,

non-petroleum minteral, water, or some other natural source. 

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Our commitment to deliver high performance, botanically-based products that are kinder to the planet — which is good for all of us — goes much deeper than our use of naturally derived ingredients.

 

We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials. 

 

With every package we develop, we’re mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post consumer recycled materials.  

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